I have been raving about Dale Carnegie and his excellent book called How to Win Friends & Influence People. This ad written by Victor Scwab is one of the biggest reasons the book became so successful. It sold a million books in three years – by mail order. Can you tell why?
Timo Jäppinenis Finnish entrepreneur and copywriter who is on an a mission to make advertising sell again. He runs Drayton Bird Associates Finlandmarketing agency in Helsinki (we serve local and international clients).
An expert's testimonial
"Timo Jäppinen is one of the most impressive young people I have come across – and I have come across quite a few. He has an exceptional grasp of what this business is about – and also, most unusually, considerable creative talent."
–Drayton Bird, former international Head of OgilvyOne, and author of Commonsense Direct & Digital Marketing
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