Feb 14, 2010

Ad Man's Book Club: February 2010 Choice

This month's choice is something you may not expect.

By the way, have you noticed that the books I recommend are often older than you and me? Today I will tell you why. But first, please read this little story about Sokrates.

A young man approached the Greek philosopher and said, 'Socrates, I come to you for knowledge.'
The philosopher took the young man down to the sea and then dunked him under the water for thirty seconds. When he let the young man up for air, Socrates asked him to repeat what he wanted. 'Knowledge,' he yelled.
Socrates put him under the water again, but this time longer.
After repeated dunkings, the philosopher asked, 'What do you want?' The young man finally gasped, 'Air. I want air!' 'Good,' answered Socrates. 'Now, when you want knowledge as much as you wanted air, you shall have it.'

This month's book choice is not to read a new book but to review the previous books. Why?

Did you know that according to one learning theory you can only recall 10 per cent of the book you have read 30 days ago? It means that from an average 200-page book you only remember 20 pages one month later. What can you do to remember more from your reading?

Review. According to the same theory, after reviewing the book twice you should be able to recall as much as 70 per cent of its content. From my opinion it is waste of money and time to read a book only once. In a long-term you have to read more books to learn the same things you get from reviewing quickly a good book now and then.

Rather than buying new books every time and forgetting 90 per cent of the information in four weeks, you focus to find a few excellent books which you read once and review at least twice. That's why classics are must have's. Even old Sokrates believed in repetition in learning.

I hope you buy your own books so you can underline and use them as guides to make your life easier. My desk is piled with books for this reason – 13 books at the moment. And even if you don't read them, remember what Sydney Smith said, “No furniture i
s so charming as books.”

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