I also sent the article to my somewhat gaga partner Drayton Bird, who emailed this message to his list of thousands:
Here's some Reindeer Wisdom for you
That's a ghastly joke, and I apologise, but the far-flung, if tiny, Bird empire has a fledgling in Finland, with some good advice for you.
About two and a half years ago a bright young man called Timo Jäppinen wrote to me to say two things.
First that some copy I had written was not very good. And second that he had written an alternative.
Well, my copy wasn't too hot, his alternative was better and I was impressed. And since the most valuable commodity in business is talent we're now in business together in Finland.
And if, like me, you think we're all in for a rocky ride, you may find this article very helpful: http://www.arcticstartup.com/2011/12/27/could-these-7-simple-low-cost-marketing-tips-save-your-bacon.
Ignore the fact that Timo looks about 15. He's quite a few years older and very knowledgeable. I wish I had his hair. Just some of it.