I've been absent. And I'm planning to be, however, I thought I take the time share what I've been doing and what I've learned about marketing, and life too, during these last few months:
"Nothing is new, everything is transformed"
I can't remember who said that first - but it was someone much smarter than me. I thought I had already learned this lesson with my first company that tried to "revolutionize" something that already existed and proved to be working. That was stupid and expensive.
Now some years later, here I am repeating the same mistakes trying to invent new ways of doing old tested and proven things. Expensive and dumb. The only good thing is that you learn from failing. Like Drayton Bird says, "We learn nothing from success."
It's true. You can be damn sure people are going to try find out what why something doesn't work. Then you can try again. This time more intelligently. Why bother to learn what worked when you are successful?
Or maybe you are one of those few rare birds who keep their cool and sit down to analyze why so much money is pouring in... If you are that then please write your tips to the comment box on this blog and share them with the rest of us mortals.
An excellent example about a guy who worked like Swiss clock and kept his cool, no matter how well or bad things were, is the late UCLA basketball coach John Wooden. His methods are worth studying closely. He is the same guy who said, "Success comes from knowing you did the best to become the best you are capable of becoming."
I'll keep rambling on and I hope you do, too.
Until then. I'll catch up with you again. Hopefully sooner than later.