Jan 22, 2010

10 Things Drayton Bird Taught Me

This week has been unbelievable. Last Wednesday I flew to London to meet Drayton Bird. Yes the same man which David Ogilvy said, "knows more about direct marketing than anyone in the world." Let me share with you briefly what Drayton Bird taught me.

  1. Your knowledge is the most important thing.
  2. You need to be well-known to attract clients.
  3. Advertising is direct marketing.
  4. Think. Nobody thinks any more.
  5. People skills matter.
  6. Effective presentation skills are vital part of the business.
  7. Product launches are like striptease.
  8. Make clear contracts with your clients.
  9. Write out and share everything you know.
  10. Positioning is the difference between failure and success.

My week continues busy as I travel to Estonia tomorrow. You can expect more articles and Drayton's lessons next week as I hopefully get back to home by then.

A good thing with traveling is that you have time to read a lot. For some odd reason it's challenging for me to write on the move. I will announce my new 'Ad Man's Book of the Month' soon too.

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