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"Bob Stone's Seven-Step Formula for Winning Letters" from Successful Direct Methods by Bob Stone and Ron Jacobs 1. Prom...
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The secret formula to an online sales success is not taught in prestige business schools. You have to learn it yourself. Through trial and...
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A Technique for Producing Ideas - James Webb Young "James Webb Young is in the tradition of some of our greatest thinkers when he de...
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A very few legends of modern advertising are still alive. Lester Wunderman is. He is the founder of Wunderman direct marketing agency. D...
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So far the internet is the only place for advertisers which is close to a heaven. Where else can you include of these techniques and methods...
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I believe an effective viral campaign means a campaign that brings results. Clear results which you can measure. Do you know any other way t... -
Frank Bettger, the author of How I Raised Myself From Failure to Success in Selling said, selling is the easiest job in the world if you do ...
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Be the first one to find out about "Ad Man's Book of The Month Club's" September 2009 choice. What is it? Sign up for fre...
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Do you think on paper? Do you write emails to your colleagues and customers about your business? Do you have a notebook to collect your idea...
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I spent last two days making enemies around the world. My first target was an Advertising Age article about digital advertising which wond...
