Jan 15, 2010

Why Blogging is Good For Your Business

Do you think on paper? Do you write emails to your colleagues and customers about your business? Do you have a notebook to collect your ideas? If you do any of those things, there is a chance that you have enough material to write an interesting blog that benefits your business.

Instead of holding back what you know, why don't you try to write your secrets for everyone to see? Here are two things that will happen to you, as they happened to me.

1) You will be amazed how little other people are interested in your superior ideas.

2) You will be amazed how much more you learn, when start to write about your ideas.

I'm writing this blog for completely selfish reasons. I want to learn more about marketing and promote advertising that sells. Those are the only things that truly interest me (besides food). Now, why is blogging good for your business?

"The more you tell, the more you sell," applies in all selling whether you are an on- or offline marketer. You can't get people to buy without giving them enough information about your product or service.

When you write about your business you begin to stand out, because most people don't blog. If your content is clear and consistent Google will start to pay you compliments. You start to show up more in search results for free. All it takes is your fingers to do some typing twice a week.

The same thinking applies to social media marketing, if you focus.
People who are your potential customers will start to notice you. After writing the first 35 articles I had already been offered two new jobs. They both found me because of my blog.

Whether you are a business owner, student, government worker or manager blogging is good for you and your business. It establishes you as someone who knows what she or he is talking about. "He must be an expert since he wrote all those books," I often find myself thinking like that. (Although, I'm starting challenge that belief since I started writing one, as well...)

It is important to realize that 'the internet is permanent' as Coca-Cola puts it in their social media principles. The way I see, writing for web is an investment that pays you royalties long after you have gone to bed. A blog brings you new business, new opportunities, new people, new ideas and lots of fun. What else can you think of?

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