Jan 8, 2010

Social Media Marketing Strategy

Strategy is one of the most abused words in the marketing dictionary. It is easy to hide incompetence behind fancy terms.

Management consultants will continue to make our lives
more complicated and introduce a ton of new terms and trendy words like "social media marketing strategy" every year. Luckily, there is another way to manage your business in this jungle of meaningless jargon.

The late business
coach Jim Rohn once said that he become successful, when he simplified his life rather than made it more complicated. That's the lesson most managerial experts certainly skipped.

Now, let's focus to a simple social media marketing strategy for a minute.

What are you trying to accomplish?
  • Do you want an online campaign that gets buzzed around the web or do want your sales curve up?
  • Do you have a brand strategy?
  • How is your social media marketing going to fit to it?
The great success, Dove's campaign for Real Beauty, used viral marketing to get people to talk about "what is real beauty?".

Dove positioned itself as the beauty brand for real people. Not a bad place to be, when you consider that most people are not super models. And it worked – sales grew extra 500 million US dollars between 2004 to 2009. The campaign attracted worldwide attention, it was covered on medias such as CNN, BBC, Ellen and The Oprah Show.

However, attention is not a good strategy, if it's not working towards your goal. When Dove asked questions they made the people work towards Dove's goals.

Social Media Marketing Strategy in brief *

1. Start from your goals
  • Where are you today?
  • Where do you want to be? When?
  • Determine your position to get there.
2. Ask questions

3. Listen

4. Offer

* Read "A New Way to Use Social Media for Selling" article for more information about the steps.

During the coming weeks I will focus more to social media. I will show you easy ways to use social media for your business. The goal, of course, is to increase your sales – and to prove why something works. I have a zero tolerance for guess work, when more accurate methods are available.

Coming up more. Thanks for following this blog.

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