Jan 11, 2010

Focus – The Forgotten Factor in Social Media Marketing Strategy

The forgotten factor

"Minds can't cope," says Jack Trout, the brand strategy guru. Focus is better than "Spread & Pray"-strategy. The same is true in your marketing strategy for social media. Being a star in one place is better than being a little known here and there. After you make a name in one place you can move to another.

Start by selecting the top five relevant communities where your customers are. The word relevant here means that the communities and online groups are relevant to your business. Testing will tell you which ones are most suitable for you.

You don't need everyone to know about you. Start with a clear focus. Set a goal for marketing efforts which you can measure. Ultimately, your goal should be to make more sales.

Build your home base first. Pay special attention to people who trusted you when you were new. The people who supported you early are more likely to support you also when times get rough. You are in a long term relationship business.

See your customers and fans as your family. Remembering names and birthdays is not just a job of Hollywood agents, but yours as well. The more personal the better. Build you permission level with your customer until you become as trusted as his or her doctor. Make it your goal.

Technology makes it possible to personalize every contact, use it.

"Remember that the person's name is to that person the sweetest and most important sound in any language"

Dale Carnegie

And last, be consistent with your plans. Chief Marketing Officer (CMO) or Marketing Director lasts 12 to 18 months on average, according to a study made in USA. You cannot afford to start over every time that happens.

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