What can you learn from a rock band called Motörhead? That consistency pays off big time. The consistency is something where all marketers should focus.
How are we going to be around after 10 years? Not just be around, but be the right choice for our customers? It requires consistency. Motörhead is a great example what an attitude of not letting go and sticking with your winners can do. In the long haul they have earned far more than one-hit-wonder artists. How? - By sticking with what they got.
Die-hard customers
Motörhead fans are die-hards, not just kids trying to find something that is cool today. Although Motörhead's consistency and confidence definitely appeals to the younger generation as well.
20 years of success
Here are two clips from Motörhead to prove that consistency rings cashiers harder than chasing a pot of gold at the end of a rainbow.
Motörhead - Ace of spades. The single was released in 1980.
Motörhead - Rock out. The song and album was released in 2008.
Do you see any relations in their style between different eras? How much have they changed their success formula during over 20 years of fame?
PS Don't miss a thing – Subscribe to My Blog via Email for Free
You may also find these articles interesting:
Popular Posts
-
You have seen them, haven't you? I'm talking about dead LinkedIn accounts. You were doing a Google search of a person. Naturally, yo...
-
Dear blog reader, I've been absent. And I'm planning to be, however, I thought I take the time share what I've been doing and...
-
A Technique for Producing Ideas - James Webb Young "James Webb Young is in the tradition of some of our greatest thinkers when he de...
-
On 27th December 2011 Finnish news site ArcticStartup publish my article about marketing. My topic was how firms could do better while the ...
-
"Bob Stone's Seven-Step Formula for Winning Letters" from Successful Direct Methods by Bob Stone and Ron Jacobs 1. Prom...
-
Yesterday I was watching videos from Drayton Bird Commonsense Marketing training course, when Drayton's definition of direct marketing s...
-
Which one do you think is better? Screwing up because you didn’t know or because you didn’t ask for advice? For a short moment let us... -
Would you like to know: How to advertise for free to a million Finns online and pay only for results? How to increase your sales and pr...
-
Here's something you may find interesting: http://www.markkinointikatsaus.com/ It's my new marketing blog in Finnish. Why not vi...
-
Drayton Bird - Commonsense Direct & Digital Marketing Have you ever thought how advertising works? Do you know what makes people buy? ...
