What can you learn from a rock band called Motörhead? That consistency pays off big time. The consistency is something where all marketers should focus.
How are we going to be around after 10 years? Not just be around, but be the right choice for our customers? It requires consistency. Motörhead is a great example what an attitude of not letting go and sticking with your winners can do. In the long haul they have earned far more than one-hit-wonder artists. How? - By sticking with what they got.
Die-hard customers
Motörhead fans are die-hards, not just kids trying to find something that is cool today. Although Motörhead's consistency and confidence definitely appeals to the younger generation as well.
20 years of success
Here are two clips from Motörhead to prove that consistency rings cashiers harder than chasing a pot of gold at the end of a rainbow.
Motörhead - Ace of spades. The single was released in 1980.
Motörhead - Rock out. The song and album was released in 2008.
Do you see any relations in their style between different eras? How much have they changed their success formula during over 20 years of fame?
PS Don't miss a thing – Subscribe to My Blog via Email for Free
You may also find these articles interesting:
Oct 1, 2009
Popular Posts
-
Check this out. 10 Direct marketing legends listed by DM News. David Ogilvy Bob Stone Lester Wunderman Lee Epstein Lillian Vernon Stan Rap...
-
Drayton Bird - Commonsense Direct & Digital Marketing Have you ever thought how advertising works? Do you know what makes people buy? Be...
-
Don't confuse action for achievement. Facebook, Twitter, YouTube and blogs are just tools for your business. Joining every new service i...
-
A Technique for Producing Ideas - James Webb Young "James Webb Young is in the tradition of some of our greatest thinkers when he de...
-
This is the part 2/2 of How to Create an Effective Viral Marketing Campaign: part 1/2 Today, y ou learn why millions of viewers doesn'...
-
Be a judge. Are these really the top 5 advertising agencies in Tampere? Which ones do you think deserve to be on this list? 1. Imageneerin...
-
How much is one customer worth to you? Most companies spend their money to get new customers rather than to look after their best profit sou...
-
Why salesmanship matters 1. We have moved from advertising simple commodities like washing powder to more complex services and products whi...
-
Do you know how to test your online advertising? Here's what little I know about testing your advertising. Testing tells you what works ...
-
This week has been unbelievable. Last Wednesday I flew to London to meet Drayton Bird. Yes the same man which David Ogilvy said, "knows...