What can you learn from a rock band called Motörhead? That consistency pays off big time. The consistency is something where all marketers should focus.
How are we going to be around after 10 years? Not just be around, but be the right choice for our customers? It requires consistency. Motörhead is a great example what an attitude of not letting go and sticking with your winners can do. In the long haul they have earned far more than one-hit-wonder artists. How? - By sticking with what they got.
Die-hard customers
Motörhead fans are die-hards, not just kids trying to find something that is cool today. Although Motörhead's consistency and confidence definitely appeals to the younger generation as well.
20 years of success
Here are two clips from Motörhead to prove that consistency rings cashiers harder than chasing a pot of gold at the end of a rainbow.
Motörhead - Ace of spades. The single was released in 1980.
Motörhead - Rock out. The song and album was released in 2008.
Do you see any relations in their style between different eras? How much have they changed their success formula during over 20 years of fame?
PS Don't miss a thing – Subscribe to My Blog via Email for Free
You may also find these articles interesting:
Popular Posts
-
Dear blog reader, I've been absent. And I'm planning to be, however, I thought I take the time share what I've been doing and...
-
"Bob Stone's Seven-Step Formula for Winning Letters" from Successful Direct Methods by Bob Stone and Ron Jacobs 1. Prom...
-
The brand experience was ruined. After finally making a decision about getting a new mobile modem for my laptop, I went to the store d eterm...
-
If "search the world and steal the best" is your motto then you'll love this. I went through my old papers and found "How...
-
"I have never tried to be original in my life." –Mozart I believe in stealing ideas. What works in one country often works in a...
-
These two words, sustainability and transparency, have been rising from the horizon of greedy consultants for years. Now it looks like they...
-
A Technique for Producing Ideas - James Webb Young "James Webb Young is in the tradition of some of our greatest thinkers when he de...
-
Here's something you may find interesting: http://www.markkinointikatsaus.com/ It's my new marketing blog in Finnish. Why not vi...
-
I spent last two days making enemies around the world. My first target was an Advertising Age article about digital advertising which wond...
-
What is the most important thing in business? If you ask the question from IBM's former president Thomas Watson Jr. he would say, "...
