What can you learn from a rock band called Motörhead? That consistency pays off big time. The consistency is something where all marketers should focus.
How are we going to be around after 10 years? Not just be around, but be the right choice for our customers? It requires consistency. Motörhead is a great example what an attitude of not letting go and sticking with your winners can do. In the long haul they have earned far more than one-hit-wonder artists. How? - By sticking with what they got.
Die-hard customers
Motörhead fans are die-hards, not just kids trying to find something that is cool today. Although Motörhead's consistency and confidence definitely appeals to the younger generation as well.
20 years of success
Here are two clips from Motörhead to prove that consistency rings cashiers harder than chasing a pot of gold at the end of a rainbow.
Motörhead - Ace of spades. The single was released in 1980.
Motörhead - Rock out. The song and album was released in 2008.
Do you see any relations in their style between different eras? How much have they changed their success formula during over 20 years of fame?
PS Don't miss a thing – Subscribe to My Blog via Email for Free
You may also find these articles interesting:
Oct 1, 2009
Popular Posts
-
Strategy is one of the most abused words in the marketing dictionary. It is easy to hide incompetence behind fancy terms. Management consult...
-
Here is my latest presentation called How to Create A Website That Sells – 7 Easy Ways to Improve Your Online Marketing Click here to watch...
-
Watch this video . Is the year 2010 going to be different for advertising? What do you think?
-
The forgotten factor "Minds can't cope," says Jack Trout, the brand strategy guru. Focus is better than "Spread & Pra...
-
"Bob Stone's Seven-Step Formula for Winning Letters" from Successful Direct Methods by Bob Stone and Ron Jacobs 1. Prom...
-
My ambition is to get people who are NOT interested in advertising to make career in advertising. And to get those people who are thinking a...
-
Here's something you may find interesting: http://www.markkinointikatsaus.com/ It's my new marketing blog in Finnish. Why not vi...
-
PRESS RELEASE : October 18. 2011 The strange birth of a new kind of marketing agency – which actually guarantees results International...
-
A Technique for Producing Ideas - James Webb Young "James Webb Young is in the tradition of some of our greatest thinkers when he de...
-
This is the part 2/2 of How to Create an Effective Viral Marketing Campaign: part 1/2 Today, y ou learn why millions of viewers doesn'...