What can you learn from a rock band called Motörhead? That consistency pays off big time. The consistency is something where all marketers should focus.
How are we going to be around after 10 years? Not just be around, but be the right choice for our customers? It requires consistency. Motörhead is a great example what an attitude of not letting go and sticking with your winners can do. In the long haul they have earned far more than one-hit-wonder artists. How? - By sticking with what they got.
Die-hard customers
Motörhead fans are die-hards, not just kids trying to find something that is cool today. Although Motörhead's consistency and confidence definitely appeals to the younger generation as well.
20 years of success
Here are two clips from Motörhead to prove that consistency rings cashiers harder than chasing a pot of gold at the end of a rainbow.
Motörhead - Ace of spades. The single was released in 1980.
Motörhead - Rock out. The song and album was released in 2008.
Do you see any relations in their style between different eras? How much have they changed their success formula during over 20 years of fame?
PS Don't miss a thing – Subscribe to My Blog via Email for Free
You may also find these articles interesting:
Popular Posts
-
What is the most important thing in business? If you ask the question from IBM's former president Thomas Watson Jr. he would say, "... -
You have seen them, haven't you? I'm talking about dead LinkedIn accounts. You were doing a Google search of a person. Naturally, yo...
-
I spent last two days making enemies around the world. My first target was an Advertising Age article about digital advertising which wond...
-
Be the first one to find out about "Ad Man's Book of The Month Club's" September 2009 choice. What is it? Sign up for fre...
-
Find out how to build your email database quic kly. The idea to this easy email marketing campaign came from David Ogilvy and Facebook. Th... -
The secret formula to an online sales success is not taught in prestige business schools. You have to learn it yourself. Through trial and...
-
Dear blog reader, I've been absent. And I'm planning to be, however, I thought I take the time share what I've been doing and...
-
These two words, sustainability and transparency, have been rising from the horizon of greedy consultants for years. Now it looks like they...
-
Here's something you may find interesting: http://www.markkinointikatsaus.com/ It's my new marketing blog in Finnish. Why not vi...
-
A Technique for Producing Ideas - James Webb Young "James Webb Young is in the tradition of some of our greatest thinkers when he de...
