For three years I have been collecting these timeless classics. Most of them are from the world's most famous advertising men, or from the mad men as you might say. One day I will publish a whole book based on my private collection of quotes. (Perhaps if I'm in a really bad spot financially.) Before that happens you have to find comfort in these selected words.
“Advertising is Salesmanship in Print.” John E. Kennedy
“What do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?” Rosser Reeves
“People don’t read advertising, they read what interests them. Sometimes, it’s an ad.” Howard Gossage
"The most powerful element in advertising is the truth." Bill Bernbach
"Advertising doesn't create a product advantage. It can only convey it." Bill Bernbach
"What you say in advertising is more important than how you say it." David Ogilvy
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs." David Ogilvy
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest." David Ogilvy
"Never stop testing, and your advertising will never stop improving." David Ogilvy
"The only purpose of advertising is to sell. It has no other justification worth mentioning." Raymond Rubicam
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Stuart Henderson Britt
“Many a small thing has been made large by the right kind of advertising.” Mark Twain
What is your favorite advertising quote? Please write it to comments, we want to read it.
You may also like these related articles:
Popular Posts
-
Drayton Bird - Commonsense Direct & Digital Marketing Have you ever thought how advertising works? Do you know what makes people buy? Be...
-
Check this out. 10 Direct marketing legends listed by DM News. David Ogilvy Bob Stone Lester Wunderman Lee Epstein Lillian Vernon Stan Rap...
-
A Technique for Producing Ideas - James Webb Young "James Webb Young is in the tradition of some of our greatest thinkers when he de...
-
This is the part 2/2 of How to Create an Effective Viral Marketing Campaign: part 1/2 Today, y ou learn why millions of viewers doesn'...
-
Be a judge. Are these really the top 5 advertising agencies in Tampere? Which ones do you think deserve to be on this list? 1. Imageneerin...
-
Don't confuse action for achievement. Facebook, Twitter, YouTube and blogs are just tools for your business. Joining every new service i...
-
My ambition is to get people who are NOT interested in advertising to make career in advertising. And to get those people who are thinking a...
-
Scientific Advertising - Claude C. Hopkins My friend Aleksi put it well when he read this book. He said there are two ways to do advertising...
-
Here is my latest presentation called How to Create A Website That Sells – 7 Easy Ways to Improve Your Online Marketing Click here to watch...
-
How much is one customer worth to you? Most companies spend their money to get new customers rather than to look after their best profit sou...