For three years I have been collecting these timeless classics. Most of them are from the world's most famous advertising men, or from the mad men as you might say. One day I will publish a whole book based on my private collection of quotes. (Perhaps if I'm in a really bad spot financially.) Before that happens you have to find comfort in these selected words.
“Advertising is Salesmanship in Print.” John E. Kennedy
“What do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?” Rosser Reeves
“People don’t read advertising, they read what interests them. Sometimes, it’s an ad.” Howard Gossage
"The most powerful element in advertising is the truth." Bill Bernbach
"Advertising doesn't create a product advantage. It can only convey it." Bill Bernbach
"What you say in advertising is more important than how you say it." David Ogilvy
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs." David Ogilvy
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest." David Ogilvy
"Never stop testing, and your advertising will never stop improving." David Ogilvy
"The only purpose of advertising is to sell. It has no other justification worth mentioning." Raymond Rubicam
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Stuart Henderson Britt
“Many a small thing has been made large by the right kind of advertising.” Mark Twain
What is your favorite advertising quote? Please write it to comments, we want to read it.
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