Oct 26, 2009

Bloggers: What You Can Learn From David Ogilvy

After announcing David Ogilvy's book "Ogilvy on Advertising" as Ad Man's Book of The Month in October 2009 I felt compelled to explain why he is such an important figure, especially to you.

Why should you care about some dead Scottish man? Let me give you all the reasons
, except one* why he and his books are more relevant to you than ever before.

As a blogger,

Here are 10 things you can learn from David Ogilvy:

  1. How to write interesting posts. Posts that will be read. And re-read, and even shared with friends.
  2. How to create content that captures your audience.
  3. How to write attractive headlines - This is one of the most important things you can learn from David Ogilvy, who comes from the world of old-fashioned direct mail. He knew exactly what kind of words and headlines interest people, and which ones doesn't. Do you?
  4. How to get people to subscribe to your newsletters and feeds.
  5. How to make your readers beg for more posts.
  6. How to illustrate your posts to gain maximum readership.
  7. When to ask your reader to sign-up to your subscription.
  8. How start your every post with a bang.
  9. How to keep readers interest up when your post is long.
  10. How to learn more about effective writing. He often refers to several communication and advertising classic publications which you can benefit from. You will gain knowledge from the world's greatest advertising man's personal library and mind, if you read his books.

*What about the one reason? It will only be revealed to you in his book "Ogilvy on Advertising"

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