After reading "Naked Conversations: How Blogs Are Changing The Way Businesses Talk with Customers" by Robert Scoble and Shel Israel, there is a little doubt in my mind about why blogging is for every serious professional.
The book shows with lots of examples, from a tailor to PR specialists, how they went from nobody into somebody thanks to their blogging. You can do it too, if you are dedicated enough about your topic.
Overcome your insecurity
From my experience most experts are frightened to share their knowledge with others without a decent pay. They think they will lose something if they let people know how much they know. (That would give them an Expert status, but of course that's not desirable outcome, right?) Sharing your expertise with others will only grow your business, not shrink it.
Test yourself - Are you an expert?
There are lots of examples online about so-called "experts" who use trendy words to sound professional with little substance. Who knows maybe your blog will also fall into this category?
The challenge
I challenge you to try blogging for 21 days. It will improve your Google rankings, bring you new contacts and help you to connect with your customers. Give it a go. After all, it's free.
If you have a blog already, feel free to drop your link to comments.
PS Don't miss a thing – Subscribe to My Blog via Email for Free
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