After reading "Naked Conversations: How Blogs Are Changing The Way Businesses Talk with Customers" by Robert Scoble and Shel Israel, there is a little doubt in my mind about why blogging is for every serious professional.
The book shows with lots of examples, from a tailor to PR specialists, how they went from nobody into somebody thanks to their blogging. You can do it too, if you are dedicated enough about your topic.
Overcome your insecurity
From my experience most experts are frightened to share their knowledge with others without a decent pay. They think they will lose something if they let people know how much they know. (That would give them an Expert status, but of course that's not desirable outcome, right?) Sharing your expertise with others will only grow your business, not shrink it.
Test yourself - Are you an expert?
There are lots of examples online about so-called "experts" who use trendy words to sound professional with little substance. Who knows maybe your blog will also fall into this category?
The challenge
I challenge you to try blogging for 21 days. It will improve your Google rankings, bring you new contacts and help you to connect with your customers. Give it a go. After all, it's free.
If you have a blog already, feel free to drop your link to comments.
PS Don't miss a thing – Subscribe to My Blog via Email for Free
You may find these articles interesting as well:
Popular Posts
-
Dear blog reader, I've been absent. And I'm planning to be, however, I thought I take the time share what I've been doing and...
-
I spent last two days making enemies around the world. My first target was an Advertising Age article about digital advertising which wond...
-
On 27th December 2011 Finnish news site ArcticStartup publish my article about marketing. My topic was how firms could do better while the ...
-
Be the first one to find out about "Ad Man's Book of The Month Club's" September 2009 choice. What is it? Sign up for fre...
-
Find out how to build your email database quic kly. The idea to this easy email marketing campaign came from David Ogilvy and Facebook. Th... -
I'm an impatient man. I like to get things done. I quickly try new ways to solve problems. This means I fail a lot – and often. Maybe ...
-
Here's something you may find interesting: http://www.markkinointikatsaus.com/ It's my new marketing blog in Finnish. Why not vi...
-
Would you like an experienced freelancer direct marketing copywriter to have look at your web site, sales letters, ads or brochures and give...
-
A Technique for Producing Ideas - James Webb Young "James Webb Young is in the tradition of some of our greatest thinkers when he de...
-
PRESS RELEASE : October 18. 2011 The strange birth of a new kind of marketing agency – which actually guarantees results International...
