After reading "Naked Conversations: How Blogs Are Changing The Way Businesses Talk with Customers" by Robert Scoble and Shel Israel, there is a little doubt in my mind about why blogging is for every serious professional.
The book shows with lots of examples, from a tailor to PR specialists, how they went from nobody into somebody thanks to their blogging. You can do it too, if you are dedicated enough about your topic.
Overcome your insecurity
From my experience most experts are frightened to share their knowledge with others without a decent pay. They think they will lose something if they let people know how much they know. (That would give them an Expert status, but of course that's not desirable outcome, right?) Sharing your expertise with others will only grow your business, not shrink it.
Test yourself - Are you an expert?
There are lots of examples online about so-called "experts" who use trendy words to sound professional with little substance. Who knows maybe your blog will also fall into this category?
The challenge
I challenge you to try blogging for 21 days. It will improve your Google rankings, bring you new contacts and help you to connect with your customers. Give it a go. After all, it's free.
If you have a blog already, feel free to drop your link to comments.
PS Don't miss a thing – Subscribe to My Blog via Email for Free
You may find these articles interesting as well:
Popular Posts
-
"Bob Stone's Seven-Step Formula for Winning Letters" from Successful Direct Methods by Bob Stone and Ron Jacobs 1. Prom...
-
1. What are you trying to achieve? If you are trying to create a landing page that converts your visitors into paying customers, I can hel...
-
How much is one customer worth to you? Most companies spend their money to get new customers rather than to look after their best profit sou...
-
Would you like to know: How to advertise for free to a million Finns online and pay only for results? How to increase your sales and pr...
-
I have been raving about Dale Carnegie and his excellent book called How to Win Friends & Influence People . This ad written by Victor ...
-
Here is a goldmine about marketing. +156 Harvard marketing articles. Enjoy. To visit Harvard's website click the link below: http://hb...
-
"People often say that this or that person has not yet found himself. But the self is not something one finds. It is something one cre...
-
Today I will tell you a joke. But first, here is how to use social media for selling... 1. Start from your goals My first thing to do is...
-
This is the part 2/2 of How to Create an Effective Viral Marketing Campaign: part 1/2 Today, y ou learn why millions of viewers doesn'...
-
Successful Direct Marketing Methods Bob Stone and Ron Jacobs "A must read for anyone who wants to generate more sales. This book ma...
