All you need to know about branding are these three buckets. When you have fulfilled all of them you are done. You have a brand, a strong brand.
Bucket 1
Your employees are in the first bucket. Your brand is an inspiration to them.
Bucket 2
Your customers goes to the second bucket. Your brand is a promise to your customers.
Bucket 3
The third bucket is for the brand owners. Your brand is a profitable investment to its owners.
Think about branding experts favorite example: Volvo's brand "Safety". It promises customers a safe car to drive, while motivating and giving direction to the whole Volvo organization. At Volvo everyone is working to sharpen their competitive edge - safety. When employees and customers are happy, owners too, are happy.
In branding all three buckets have to be full. Otherwise your brand will not survive competition.
Coming up more about branding and how to do it successfully.
You may also like these related articles:
Popular Posts
-
Here are 21 simple rules to follow to get maximum impact from your online advertising. 1. Make a real connection. Appeal to multiple human ...
-
Yesterday I was watching videos from "Direct marketing is any communication through any medium which reaches people directly, or wher...
-
"Bob Stone's Seven-Step Formula for Winning Letters" from Successful Direct Methods by Bob Stone and Ron Jacobs 1. Prom...
-
When was the last time you saw an ad that made you want to buy the product? I'm not talking about feeling good towards the product. I...
-
I believe an effective viral campaign means a campaign that brings results. Clear results which you can measure. Do you know any other way t... -
Do you know why direct marketing grows? Here is a list of six reasons why direct marketing will continue to grow while general advertising...
-
Here's something you may find interesting: http://www.markkinointikatsaus.com/ It's my new marketing blog in Finnish. Why not vi...
-
On 27th December 2011 Finnish news site ArcticStartup publish my article about marketing. My topic was how firms could do better while the ...
-
Strategy is one of the most abused words in the marketing dictionary. It is easy to hide incompetence behind fancy terms. Management consult... -
Do you know how to sell your service? This skill separates pros from amateurs. The world is full of consultants and experts with tons exper...
