All you need to know about branding are these three buckets. When you have fulfilled all of them you are done. You have a brand, a strong brand.
Bucket 1
Your employees are in the first bucket. Your brand is an inspiration to them.
Bucket 2
Your customers goes to the second bucket. Your brand is a promise to your customers.
Bucket 3
The third bucket is for the brand owners. Your brand is a profitable investment to its owners.
Think about branding experts favorite example: Volvo's brand "Safety". It promises customers a safe car to drive, while motivating and giving direction to the whole Volvo organization. At Volvo everyone is working to sharpen their competitive edge - safety. When employees and customers are happy, owners too, are happy.
In branding all three buckets have to be full. Otherwise your brand will not survive competition.
Coming up more about branding and how to do it successfully.
You may also like these related articles:
Sep 1, 2009
Popular Posts
-
Here is my latest presentation called How to Create A Website That Sells – 7 Easy Ways to Improve Your Online Marketing Click here to watch...
-
Watch this video . Is the year 2010 going to be different for advertising? What do you think?
-
The forgotten factor "Minds can't cope," says Jack Trout, the brand strategy guru. Focus is better than "Spread & Pra...
-
My ambition is to get people who are NOT interested in advertising to make career in advertising. And to get those people who are thinking a...
-
PRESS RELEASE : October 18. 2011 The strange birth of a new kind of marketing agency – which actually guarantees results International...
-
Strategy is one of the most abused words in the marketing dictionary. It is easy to hide incompetence behind fancy terms. Management consult...
-
A Technique for Producing Ideas - James Webb Young "James Webb Young is in the tradition of some of our greatest thinkers when he de...
-
This is the part 2/2 of How to Create an Effective Viral Marketing Campaign: part 1/2 Today, y ou learn why millions of viewers doesn'...
-
I believe an effective viral campaign means a campaign that brings results. Clear results which you can measure. Do you know any other way t...
-
Dear blog reader, I've been absent. And I'm planning to be, however, I thought I take the time share what I've been doing and...