All you need to know about branding are these three buckets. When you have fulfilled all of them you are done. You have a brand, a strong brand.
Bucket 1
Your employees are in the first bucket. Your brand is an inspiration to them.
Bucket 2
Your customers goes to the second bucket. Your brand is a promise to your customers.
Bucket 3
The third bucket is for the brand owners. Your brand is a profitable investment to its owners.
Think about branding experts favorite example: Volvo's brand "Safety". It promises customers a safe car to drive, while motivating and giving direction to the whole Volvo organization. At Volvo everyone is working to sharpen their competitive edge - safety. When employees and customers are happy, owners too, are happy.
In branding all three buckets have to be full. Otherwise your brand will not survive competition.
Coming up more about branding and how to do it successfully.
You may also like these related articles:
Popular Posts
-
"Bob Stone's Seven-Step Formula for Winning Letters" from Successful Direct Methods by Bob Stone and Ron Jacobs 1. Prom...
-
1. What are you trying to achieve? If you are trying to create a landing page that converts your visitors into paying customers, I can hel...
-
How much is one customer worth to you? Most companies spend their money to get new customers rather than to look after their best profit sou...
-
Would you like to know: How to advertise for free to a million Finns online and pay only for results? How to increase your sales and pr...
-
I have been raving about Dale Carnegie and his excellent book called How to Win Friends & Influence People . This ad written by Victor ...
-
Here is a goldmine about marketing. +156 Harvard marketing articles. Enjoy. To visit Harvard's website click the link below: http://hb...
-
"People often say that this or that person has not yet found himself. But the self is not something one finds. It is something one cre...
-
Today I will tell you a joke. But first, here is how to use social media for selling... 1. Start from your goals My first thing to do is...
-
This is the part 2/2 of How to Create an Effective Viral Marketing Campaign: part 1/2 Today, y ou learn why millions of viewers doesn'...
-
Successful Direct Marketing Methods Bob Stone and Ron Jacobs "A must read for anyone who wants to generate more sales. This book ma...
