These two words, sustainability and transparency, have been rising from the horizon of greedy consultants for years. Now it looks like they are finally breaking through the clutter (also a hot word among most experts). Is corporate social responsibility through transparency and sustainability just another way to sell more consulting services to companies or it is something that actually makes any sense (money)?
Most of it is just hype. Bloggers, agencies, consultants and authors are trying to find their latest niche to cash in. Today in 2009 hot words are sustainability, transparency and CSR. "Hey, what's you CSR strategy?" sounds a lot cooler than asking how much your sales has grown after you started working with that new agency? Many managers will fall into this trend topic hype just because everyone else seems to be doing it as well. And you don't want stand out from the crowd, do you?
However, if you are serious about the social responsibility, there are genuine companies who can help you. I hope they can turn their social agenda into money as well. That would make buying their services a lot easier for clients.
For more information about companies who seem to be sincere about trying to change to the world through transparency and sustainability. Check out these links.
Glasshouse Partnership
Saatchi & Saatchi
Popular Posts
-
…and why every marketer is a direct marketer today. Plus, a warning. 1. "The internet is direct marketing" I met an agency hea...
-
1. What are you trying to achieve? If you are trying to create a landing page that converts your visitors into paying customers, I can hel...
-
If "search the world and steal the best" is your motto then you'll love this. I went through my old papers and found "How...
-
Here are 21 simple rules to follow to get maximum impact from your online advertising. 1. Make a real connection. Appeal to multiple huma...
-
"Bob Stone's Seven-Step Formula for Winning Letters" from Successful Direct Methods by Bob Stone and Ron Jacobs 1. Prom...
-
Yesterday I was watching videos from "Direct marketing is any communication through any medium which reaches people directly, or wher...
-
I believe an effective viral campaign means a campaign that brings results. Clear results which you can measure. Do you know any other way t...
-
When was the last time you saw an ad that made you want to buy the product? I'm not talking about feeling good towards the product. I...
-
These two words, sustainability and transparency, have been rising from the horizon of greedy consultants for years. Now it looks like they...
-
A Technique for Producing Ideas - James Webb Young "James Webb Young is in the tradition of some of our greatest thinkers when he de...