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"Bob Stone's Seven-Step Formula for Winning Letters" from Successful Direct Methods by Bob Stone and Ron Jacobs 1. Prom...
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A Technique for Producing Ideas - James Webb Young "James Webb Young is in the tradition of some of our greatest thinkers when he de...
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The brand experience was ruined. After finally making a decision about getting a new mobile modem for my laptop, I went to the store d eterm...
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On 27th December 2011 Finnish news site ArcticStartup publish my article about marketing. My topic was how firms could do better while the ...
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Be the first one to find out about "Ad Man's Book of The Month Club's" September 2009 choice. What is it? Sign up for fre...
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This week has been unbelievable. Last Wednesday I flew to London to meet Drayton Bird. Yes the same man which David Ogilvy said, "knows...
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Here's something you may find interesting: http://www.markkinointikatsaus.com/ It's my new marketing blog in Finnish. Why not vi...
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What little I know about copywriting: a list of 17 tested advertising methods that sell 1. Your headline is the door to your body text. D...
