Dec 14, 2009

Social Media Marketing

Do you know how to make money from social media? Is it even possible? And what is social media anyway?

An interactive media describes social media better, in my opinion. Instead of one to many, it's personal, one-to-one communication. Social networks are platforms for your message to spread. Or not to spread. It depends on a receiver, not a sender. That's the difference between "new" and old media.

Social Media Marketing: How to make money from social media

The communication is more personal and more direct than ever before. This is excellent news for marketers. It means you can tailor your message to make it more relevant for the receiver.

The prospect (receiver) can now choose whether to respond to you or not. Either way, you get data from their behavior. This means more accurate, interactive marketing, or direct marketing as folks used to called it.

When you continue to adjust your marketing, you are able talk to only people who fit your profile. Using social media to marketing is nothing to be afraid of. You as a marketer are trying to build a relationship with your customer. Social media is the cheapest tool to do just that.

Don't reinvent the wheel

If you have heard terms like relationship marketing, dialog marketing, interactive marketing or digital marketing you are approaching direct marketing. Marketers, agency people and "social media experts" just don't like use the term "direct marketing". People are afraid that it is something unethical, mysterious and dirty.

Instead people reinvent the wheel. They come up with new definitions on how to deal with people. When you have a bunch of new terms, you need an army of consultants to explain the "new" way of doing business. As matter of fact, one purpose of consultants is to invent more terms to make things more confusing. Jack Trout wrote a good article why it is so.

"Making the simple complicated is commonplace, making the complicated simple, awesomely simple, that's creativity."
Charles Mingus

As much as I encourage you to study. Please, make sure you understand basics, before you jump into social media bandwagon. If you treat the social media marketing as an interactive marketing, then by all means study direct marketing. You are going to be amazed how simple it really is. Lots of good and SIMPLE books are out there. Many of them can be found when reading articles like this one.

According to Drayton Bird's book Commonsense Direct & Digital Marketing he calls direct marketing as "any activity whereby you reach people directly or they respond to you directly" Do you think you could you apply that approach to social media as well? If you can, your job just got a lot easier.

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