Let me explain.
The only thing we have in common with ArcticStartup is our language: English and Finnish. ArcticStartup.com is run by Finns but written in English (Make sure you visit them after you read this post). Their success gave me courage to keep writing in English although I'm a native Finn, currently living in Finland, and working with Finnish clients. Almost all of the readers of this blog are from Finland as well.
That could be your next question. Fair enough. My answer to is that I believe in great content. I also believe that if you are still reading this post, you understand English pretty well. The goal of this blog is to educate. To educate you about possibilities of direct marketing, especially online. And if, and this is a big if, there is anyone who interested in reading my thoughts - then by God, my job is to deliver those thougths in every possible language I can.
"Why on Earth are you writing in English - along with lots grammar mistakes?"
ArcticStartup guys are writing interesting articles for their audience. Doing so, they teach a little bit of English and share the latest news on the start-up frontier for a larger audience than just Finns. Although, I bet their largest readership still comes from Finland. But they also allow Estonians, Lithuanians, Latvians, Swedes, Norwegians, Danish, Russians and anyone else who are interested in their field to join the conversation. That's what makes them great in their start-up community.
The moral of this story: Your audience will find you if your content is great. Make sure it is, and your marketing will take care of itself. That's the wonder of online.
What do you think that makes a blog worth visiting more than once? Please write your answer to comments below.
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