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Nov 28, 2009
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"Some people are making such thorough preparation for rainy days that they aren't enjoying today's sunshine."
William Feather
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The Shocking Truth about Online Marketing...
…and why every marketer is a direct marketer today. Plus, a warning. 1. "The internet is direct marketing" I met an agency hea...
Checklist: How to design a landing page that sells
1. What are you trying to achieve? If you are trying to create a landing page that converts your visitors into paying customers, I can hel...
How to Brief Your Advertising Agency
If "search the world and steal the best" is your motto then you'll love this. I went through my old papers and found "How...
21 Rules of Effective Internet Advertising
Here are 21 simple rules to follow to get maximum impact from your online advertising. 1. Make a real connection. Appeal to multiple huma...
Direct Marketing: Bob Stone's Seven-Step Formula for Winning Letters
"Bob Stone's Seven-Step Formula for Winning Letters" from Successful Direct Methods by Bob Stone and Ron Jacobs 1. Prom...
How to Create Responsive Banner Ads
Yesterday I was watching videos from "Direct marketing is any communication through any medium which reaches people directly, or wher...
How to Create an Effective Viral Marketing Campaign: part 1/2
I believe an effective viral campaign means a campaign that brings results. Clear results which you can measure. Do you know any other way t...
In Search of Advertising That Sells
When was the last time you saw an ad that made you want to buy the product? I'm not talking about feeling good towards the product. I...
Sustainability and Transparency - Business or Bulls***?
These two words, sustainability and transparency, have been rising from the horizon of greedy consultants for years. Now it looks like they...
Ad Man's Book Club: August 2010 Choice
A Technique for Producing Ideas - James Webb Young "James Webb Young is in the tradition of some of our greatest thinkers when he de...
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The Best Way to Improve Your Advertising
Your life?
Ad Man's Book Club: November 2009 Choice
DMA09: How To Promote Direct Marketing Industry
7 Articles Every CMO Should Read
Direct Marketing: The Quick and Easy To Build Your...
5 Keys to Online Sales Success
Frustrations of a Creative Man
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Why Digital Agencies Aren't Ready to Lead
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