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Nov 28, 2009
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"Some people are making such thorough preparation for rainy days that they aren't enjoying today's sunshine."
William Feather
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Direct Marketing: Bob Stone's Seven-Step Formula for Winning Letters
"Bob Stone's Seven-Step Formula for Winning Letters" from Successful Direct Methods by Bob Stone and Ron Jacobs 1. Prom...
How to Brief Your Advertising Agency
If "search the world and steal the best" is your motto then you'll love this. I went through my old papers and found "How...
29 Tested Methods - How to Make Your Email Marketing Sell More
Here are 29 easy tips to improve the selling power of your email marketing. These are tested methods from direct-response advertising. Try t...
Ad Man's Book Club: August 2010 Choice
A Technique for Producing Ideas - James Webb Young "James Webb Young is in the tradition of some of our greatest thinkers when he de...
Does Your Company Make These Mistakes In Marketing?
The brand experience was ruined. After finally making a decision about getting a new mobile modem for my laptop, I went to the store d eterm...
Ad Man's Book of The Month Club: Opening Tomorrow
Be the first one to find out about "Ad Man's Book of The Month Club's" September 2009 choice. What is it? Sign up for fre...
Why Blogging is Good For Your Business
Do you think on paper? Do you write emails to your colleagues and customers about your business? Do you have a notebook to collect your idea...
Visit my new marketing blog in Finnish
Here's something you may find interesting: http://www.markkinointikatsaus.com/ It's my new marketing blog in Finnish. Why not vi...
17 Tested Advertising Methods that Sell
What little I know about copywriting: a list of 17 tested advertising methods that sell 1. Your headline is the door to your body text. D...
Wanted: Freelancer copywriting projects
Would you like an experienced freelancer direct marketing copywriter to have look at your web site, sales letters, ads or brochures and give...
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The Best Way to Improve Your Advertising
Your life?
Ad Man's Book Club: November 2009 Choice
DMA09: How To Promote Direct Marketing Industry
7 Articles Every CMO Should Read
Direct Marketing: The Quick and Easy To Build Your...
5 Keys to Online Sales Success
Frustrations of a Creative Man
Lester Wunderman: "Direct Marketing Means... "
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Why Digital Agencies Aren't Ready to Lead
Shift Happens
An Online Marketing Lesson From ArcticStartup
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