21 Rules of Effective Internet Advertising

Here are 21 simple rules to follow to get maximum impact from your online advertising.

1. Make a real connection. Appeal to multiple human senses for maximum impact.

2. Use video.

3. Use audio.

4. Use interactive features.

5. Be engaging, don't just yell and assume that someone will listen because you are making noise.

6. Always call to action.

7. Measure your performance.

8. Don't just measure - understand your data.

9. Always look ways to improve your advertising.

10. Be specific with your content.

11. It's not CLARITY VS. CREATIVITY - It's CLARITY & CREATIVITY.

12. Study what others do.

13. Make it easy to share.

14. Make it worth sharing.

15. It's not about you, it's about me. Go ask Seth Godin.

16. Be open about your motivations.

17. NEVER SPAM.

18. Try first to improve your headline.

19. Build relationships. Internet is a two way thing.

20. Have clear written goals for your advertising.

21. Measure your success against your goals.


Can you name more guidelines for the effective internet advertising?


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