Nov 9, 2009
Lester Wunderman: "Direct Marketing Means... "
A very few legends of modern advertising are still alive. Lester Wunderman is. He is the founder of Wunderman direct marketing agency. Did you know that he started it over 50 years ago? No, this is not a typo, Wunderman was founded in the year 1958. Watch this video to listen what Lester Wunderman would call Direct Marketing if it was invented today.
Popular Posts
-
Here are 21 simple rules to follow to get maximum impact from your online advertising. 1. Make a real connection. Appeal to multiple human ...
-
Yesterday I was watching videos from "Direct marketing is any communication through any medium which reaches people directly, or wher...
-
"Bob Stone's Seven-Step Formula for Winning Letters" from Successful Direct Methods by Bob Stone and Ron Jacobs 1. Prom...
-
When was the last time you saw an ad that made you want to buy the product? I'm not talking about feeling good towards the product. I...
-
I believe an effective viral campaign means a campaign that brings results. Clear results which you can measure. Do you know any other way t... -
Do you know why direct marketing grows? Here is a list of six reasons why direct marketing will continue to grow while general advertising...
-
Here's something you may find interesting: http://www.markkinointikatsaus.com/ It's my new marketing blog in Finnish. Why not vi...
-
On 27th December 2011 Finnish news site ArcticStartup publish my article about marketing. My topic was how firms could do better while the ...
-
Strategy is one of the most abused words in the marketing dictionary. It is easy to hide incompetence behind fancy terms. Management consult... -
Do you know how to sell your service? This skill separates pros from amateurs. The world is full of consultants and experts with tons exper...
