Nov 9, 2009
Lester Wunderman: "Direct Marketing Means... "
A very few legends of modern advertising are still alive. Lester Wunderman is. He is the founder of Wunderman direct marketing agency. Did you know that he started it over 50 years ago? No, this is not a typo, Wunderman was founded in the year 1958. Watch this video to listen what Lester Wunderman would call Direct Marketing if it was invented today.
Popular Posts
-
The forgotten factor "Minds can't cope," says Jack Trout, the brand strategy guru. Focus is better than "Spread & Pra...
-
Watch this video . Is the year 2010 going to be different for advertising? What do you think?
-
How much is one customer worth to you? Most companies spend their money to get new customers rather than to look after their best profit sou...
-
This is the part 2/2 of How to Create an Effective Viral Marketing Campaign: part 1/2 Today, y ou learn why millions of viewers doesn'...
-
Here is my latest presentation called How to Create A Website That Sells – 7 Easy Ways to Improve Your Online Marketing Click here to watch...
-
I believe an effective viral campaign means a campaign that brings results. Clear results which you can measure. Do you know any other way t...
-
On 27th December 2011 Finnish news site ArcticStartup publish my article about marketing. My topic was how firms could do better while the ...
-
On September 9, 2010 Harvey Mackay wrote an article titled “The most valuable card in your wallet” In the article you’ll discover that the ...
-
A Technique for Producing Ideas - James Webb Young "James Webb Young is in the tradition of some of our greatest thinkers when he de...
-
Would you like an experienced freelancer direct marketing copywriter to have look at your web site, sales letters, ads or brochures and give...