Nov 9, 2009
Lester Wunderman: "Direct Marketing Means... "
A very few legends of modern advertising are still alive. Lester Wunderman is. He is the founder of Wunderman direct marketing agency. Did you know that he started it over 50 years ago? No, this is not a typo, Wunderman was founded in the year 1958. Watch this video to listen what Lester Wunderman would call Direct Marketing if it was invented today.
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