Nov 9, 2009
Lester Wunderman: "Direct Marketing Means... "
A very few legends of modern advertising are still alive. Lester Wunderman is. He is the founder of Wunderman direct marketing agency. Did you know that he started it over 50 years ago? No, this is not a typo, Wunderman was founded in the year 1958. Watch this video to listen what Lester Wunderman would call Direct Marketing if it was invented today.
Popular Posts
-
You have seen them, haven't you? I'm talking about dead LinkedIn accounts. You were doing a Google search of a person. Naturally, yo...
-
What is the most important thing in business? If you ask the question from IBM's former president Thomas Watson Jr. he would say, "... -
Dear blog reader, I've been absent. And I'm planning to be, however, I thought I take the time share what I've been doing and...
-
I spent last two days making enemies around the world. My first target was an Advertising Age article about digital advertising which wond...
-
Be the first one to find out about "Ad Man's Book of The Month Club's" September 2009 choice. What is it? Sign up for fre...
-
Find out how to build your email database quic kly. The idea to this easy email marketing campaign came from David Ogilvy and Facebook. Th... -
These two words, sustainability and transparency, have been rising from the horizon of greedy consultants for years. Now it looks like they...
-
The secret formula to an online sales success is not taught in prestige business schools. You have to learn it yourself. Through trial and...
-
A Technique for Producing Ideas - James Webb Young "James Webb Young is in the tradition of some of our greatest thinkers when he de...
-
Here's something you may find interesting: http://www.markkinointikatsaus.com/ It's my new marketing blog in Finnish. Why not vi...
