Disclaimer: I wrote this article when attending Estonian Business School in 2007-2008. Our English teacher gave us the headline. You can find out how I felt about it.
This headline is created by a bunch of hippies. I couldn’t possibly disagree more with it. Hippies and people acting like hippies are the cancer of market economy. They are spending all their energy to fight against it while they could use their creativity to benefit from it.
Marketing is only a way to tell public about new products, services or even good causes. We have to understand that nobody is forced to buy anything. No matter how much people argue about marketing it all comes down to the freedom of choice.
You can make people buy stuff what they don’t need, yes, but only once. How many of us have bought food with wrong flavor just because you thought it would be good? How many of us went back the next day and bought that same portion just to make sure it really was bad? None.
Sure, we can be loyal to different brands for a while even though our expectations sometimes aren’t met entirely. Good brands are like friends, you can put up their moods for a long time if you really like them, but if you don’t, it’s time to move on.
Marketing can actually bring more friendships into your life if look it in a right way. When someone really loves Big Mac, who has a heart to deny that joy from his life just because that product is marketed by millions of dollars.
If marketing is all about pleasing desires what would happen if one day European Union would say that all products and packages have to look equals with only short description on top. What if you wouldn’t know that today you can buy two Big Macs for one’s price because of banned marketing. I don’t want to even think about that kind of world, it’s too scary.
P.S. To get free articles from Timo Jäppinen's Blog first via email CLICK HERE
Popular Posts
-
Here are 21 simple rules to follow to get maximum impact from your online advertising. 1. Make a real connection. Appeal to multiple human ...
-
Dear blog reader, I've been absent. And I'm planning to be, however, I thought I take the time share what I've been doing and...
-
1. What are you trying to achieve? If you are trying to create a landing page that converts your visitors into paying customers, I can hel...
-
Creativity is something that I love to discuss with you. It is the driving force behind every great thing in this world like the pyramids, i...
-
Be a judge. Are these really the top 5 advertising agencies in Tampere? Which ones do you think deserve to be on this list? 1. Imageneerin...
-
A Technique for Producing Ideas - James Webb Young "James Webb Young is in the tradition of some of our greatest thinkers when he de...
-
On 27th December 2011 Finnish news site ArcticStartup publish my article about marketing. My topic was how firms could do better while the ...
-
The year is coming the end and it's time to take account of yourself. Here is the most useful self-analysis test I have ever encountered...
-
"Bob Stone's Seven-Step Formula for Winning Letters" from Successful Direct Methods by Bob Stone and Ron Jacobs 1. Prom...
-
Yesterday I was watching videos from "Direct marketing is any communication through any medium which reaches people directly, or wher...