Just so you know...

This blog is asleep because I write at www.markkinointikatsaus.com (in Finnish).

Feb 22, 2010

In The Perfect World...

In the perfect world
  • You only pay for results in advertising.
  • Your agency tries to grow your sales and profits, not just their own.
  • You pay for media space and time only if your campaign brings in measurable results like sales.

Is this just a dream?