This article shows how you can increase your sales and profits with these tested online advertising methods. Let's start from your banners.
- Is it clear?
- Does your banner communicate a benefit to the reader?
- Does the banner arouse curiosity, instead of telling a whole story?
- Does it say, "why should I click?"
- Is there a strong call action?
- Is the banner consistent with the brand image?
- Is there a reason to act now? A deadline for the offer or a gift, for example.
- Have you tried customer testimonials in your banner ads?
- Do you show pictures of real people in your banners? People are interested in people.
- Make your landing page easy to read. Avoid all unnecessary effects and flashy moving graphics. Get to the point at once. What is it exactly you are selling? According to studies you have less than 10 seconds to capture your visitor's attention or they are gone.
How to write a landing page copy text that sells. Make your landing page interesting. Why should someone read it? The reader thinks, "what's in it for me?" Your job is to answer that question.
Use testimonials. Your landing page is the place to tell the full story. Show real people and let them do the selling for you.And last, don't fall in love with possibilities of this new fascinating tool called the internet. Find always the cheapest and quickest way to make the sale.
You may also find these five related marketing articles interesting:
"As much as 40 percent of online shopping carts are abandoned"
Do you suffer from this problem? The visitor has watched your video, read your copy, filled the shopping cart, but hesitates at the last step and leaves your website. It's frustrating, isn't it? What you need is one last push to sweeten the offer and close the sale.
How to create irresistible online offers- "Limited edition"
- "Limited supply"
- "Last time at this price"
- "Special price for promptness"
Be clear. Clarity above creativity.
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