1. Clear headlines. 80 per cent of your readers decide based on your headline whether to read your message or not.
2. Brevity. Use short simple words. For example, pick the word Use over Utilize. Make sure that everyone understands you. Winston Churchill says, "Broadly speaking, the short words are the best, and the old words best of all."
3. Use numbered lists to tie your text together. Numbers make your message faster to read and easier to refer to.
4. Don't write when you can say it in person.
5. Does your writing sound like a real person talking? It should. Write the way you speak. I hope you don't speak the way most people write.
6. Learn your grammar. My grammar is horrible, I know. But at least I'm working on it.
7. Use sub-headings to make your long texts easier – and more interesting – to read.
8. End your message with a call to action. Make it clear exactly what you want your reader to do. I.e. "Can you comment this by the end business on Friday?"
And here's one little suggestion more for you – keep studying. The best resource I know about copywriting is here.
May 3, 2010
Popular Posts
-
"Bob Stone's Seven-Step Formula for Winning Letters" from Successful Direct Methods by Bob Stone and Ron Jacobs 1. Prom...
-
If "search the world and steal the best" is your motto then you'll love this. I went through my old papers and found "How...
-
Here are 29 easy tips to improve the selling power of your email marketing. These are tested methods from direct-response advertising. Try t...
-
A Technique for Producing Ideas - James Webb Young "James Webb Young is in the tradition of some of our greatest thinkers when he de...
-
The brand experience was ruined. After finally making a decision about getting a new mobile modem for my laptop, I went to the store d eterm...
-
Be the first one to find out about "Ad Man's Book of The Month Club's" September 2009 choice. What is it? Sign up for fre...
-
Do you think on paper? Do you write emails to your colleagues and customers about your business? Do you have a notebook to collect your idea...
-
Here's something you may find interesting: http://www.markkinointikatsaus.com/ It's my new marketing blog in Finnish. Why not vi...
-
What little I know about copywriting: a list of 17 tested advertising methods that sell 1. Your headline is the door to your body text. D...
-
Would you like an experienced freelancer direct marketing copywriter to have look at your web site, sales letters, ads or brochures and give...
