1. Clear headlines. 80 per cent of your readers decide based on your headline whether to read your message or not.
2. Brevity. Use short simple words. For example, pick the word Use over Utilize. Make sure that everyone understands you. Winston Churchill says, "Broadly speaking, the short words are the best, and the old words best of all."
3. Use numbered lists to tie your text together. Numbers make your message faster to read and easier to refer to.
4. Don't write when you can say it in person.
5. Does your writing sound like a real person talking? It should. Write the way you speak. I hope you don't speak the way most people write.
6. Learn your grammar. My grammar is horrible, I know. But at least I'm working on it.
7. Use sub-headings to make your long texts easier – and more interesting – to read.
8. End your message with a call to action. Make it clear exactly what you want your reader to do. I.e. "Can you comment this by the end business on Friday?"
And here's one little suggestion more for you – keep studying. The best resource I know about copywriting is here.
May 3, 2010
Popular Posts
-
…and why every marketer is a direct marketer today. Plus, a warning. 1. "The internet is direct marketing" I met an agency hea...
-
1. What are you trying to achieve? If you are trying to create a landing page that converts your visitors into paying customers, I can hel...
-
If "search the world and steal the best" is your motto then you'll love this. I went through my old papers and found "How...
-
Here are 21 simple rules to follow to get maximum impact from your online advertising. 1. Make a real connection. Appeal to multiple huma...
-
"Bob Stone's Seven-Step Formula for Winning Letters" from Successful Direct Methods by Bob Stone and Ron Jacobs 1. Prom...
-
Yesterday I was watching videos from "Direct marketing is any communication through any medium which reaches people directly, or wher...
-
I believe an effective viral campaign means a campaign that brings results. Clear results which you can measure. Do you know any other way t...
-
When was the last time you saw an ad that made you want to buy the product? I'm not talking about feeling good towards the product. I...
-
These two words, sustainability and transparency, have been rising from the horizon of greedy consultants for years. Now it looks like they...
-
A Technique for Producing Ideas - James Webb Young "James Webb Young is in the tradition of some of our greatest thinkers when he de...